“Do It For the Vine” One Last Time: Video App to Be Discontinued

by Ryan Fiore (Staff Writer and Reporter)


The Vine logo (Courtesy of Wikimedia Commons.)

NEW KENSINGTON, Pa.- As the saying, “do it for the vine” was once made popular on the video app that carries its name, “doing it for the vine” is no more.

October 27 was a sad day for fellow users of Vine, a video app which allows you to create short videos up to six seconds long called “vines”, as it was announced by the Twitter and Vine team on Medium that the app would soon be discontinued.

Created in January 2013 by Dom Hofmann, Rus Yusupov, and Colin Kroll, Vine serves a purpose for many. Many, such as Ryan Hubbell and Us the Duo, use the app to showcase their musical talents. Others, such as Thomas Sanders, Alx James, and Anthony Troli, use the app for comedy purposes. Vine not only allows you to make your own videos, but also lets you view others and also “revine” them, meaning those “vines” will be posted to your profile for other people to see.

The well known social media app and website Twitter purchased Vine in late 2012 for $30 million. Hofmann stepped down as the lead general manager in January 2014 and his job was taken over by former chief technical officer and second co-founder, Colin Kroll, until his departure from that role in April that same year. Yusupov, the third co-founder, was let go by Twitter in October 2015. Yusupov was the creative director of Vine until his job was taken over by Jason Mante, Vine’s head of user experience.

To express their emotions about the discontinuation announcement, many Vine users have made farewell videos and have written farewell statements.

“Thank you, Vine, for changing my life,” “viner” Gabbie Hanna tweeted on October 27. “For giving me friends, my confidence, and my career. I love you forever.”

Another “viner” Alx James, tweeted the same day, “Honestly, Vine made SO many dreams come true for me…It’s so sad to see it finally go.”

Along with famous “viners”, Penn State students have also expressed how they feel about Vine‘s shutdown.

“I would use Vine as a means of watching funny videos others would post,” freshman Tony Michelotti. “I am sad to see Vine go a little because it was an app I used to pass the time.”

The reason Vine’s discontinuation is saddening is because for so many, Vine is where they got their start.

Thomas Sanders got his start on the app by posting funny videos of himself playing characters such as the “Dad” character, or walking up to random strangers and narrating what they are doing. Sanders won Ryan Seacrest’s “Favorite Vine Celebrity” in 2014.

Comedian, Lance Stewart, became “Vine famous” by posting videos of himself pulling pranks on strangers and his family members. One prank he did continuously is scaring his grandmother, such as with an airhorn or jumping out and scaring her. Other “Vine celebrities” who got their comedic start on the app include Christian Delgrosso, Curtis Lepore, Nash Grier, and Andrew B. Bachelor, better known as King Bach.

However, Vine is not just used for comedic purposes. Many users see Vine as a way to share their music with the rest of the world, with the attempt to one day become famous.

Michael and Carissa Alvarado, of Us the Duo, started posting song covers on Vine in 2013. Now, they’ve signed with Republic Records, toured with the famous acapella group Pentatonix, and released three studio albums.

“Stitches” singer, Shawn Mendes, also has Vine to thank for launching his music career. He began posting song covers on the app in 2013 and was signed to Island Records shortly after. Mendes’ most popular cover was “As Long As You Love Me” by Justin Bieber, which received 10,000 likes in twelve hours. The 18 year old currently has two studio albums, twelve music videos, one extended play, seven singles, and seven promotional singles.

“In my opinion, it should be an app just so that people who really into it can still use it,” said Brandon Burchette, a junior at Penn State New Kensington.

Though users of the app and website will not be able to make any more “vines”, “vines” already published by users will remain unharmed and still be accessible to view and download in the future. A tool is currently in the work to make the “vine” already published downloadable. There is no official discontinuation date for Vine.


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